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Image supplied by Fourfolk Gin Co.
With a gift of a name, we created a logo that works in 2 stages.
When seen upright on shelf the logo resembles a 4,
and when tipped to pour it transforms into a F.
Creating stand-out through simplicity. A clear label allowed us to use the vibrancy of the Gins as a way to colour code the range.
We used illustrations on the reverse inside of each flavour to tell the story of the folk behind the Gin, as well as some serving suggestions and ingredient cues.