Helping to get London moving

As part of the research into the initiative to making London the world’s most active city, London Sport discovered that in order for people to lead a more active life, they needed easy access to information and inspiration about activities which were happening near them.

We worked with the team to re-brand their online activity finder, ‘Get Active’ to deliver a new brand which is friendly, fun and engaging for all age groups and ability levels.

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We created an approachable and dynamic identity based around movement and activity.

Animation by Hungry Sandwich Club.

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Brand assets bringing our active type idea to life.

Visualisation by Tight.

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Brand guidelines to help other partners roll-out the brand.

Copywriting by Simon Griffin.

The Common Room created us a brand identity from scratch to support a new product launch. We were thrilled with the result. From start to finish their expertise shone through and they worked with us collaboratively making sure we both got the most of the project. Would highly recommend to anyone in need of brand support and we look forward to working with them again soon!

Mieke Stones

Marketing and Communications Manager
London Sport