Viva la revolución

Early to the craft beer revolution, Saltaire Brewery started brewing hand crafted ales in 2006. Their identity needed to be brought a little more up-to-date to keep up with their growing reputation for brewing award winning ales. We helped them by refreshing their brand and then applying it on everything from bottle labels to pump clips.

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We strengthened and modernised the roundel at the heart of the brand, ensuring it worked as hard on shelf as it did on screen.

Roundel illustration by Myles Talbot

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A simplified, scalable range brand with a strong brand shelf presence was developed to cope with an ever growing range covering over 40 beers.

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Pump clip range to match the new bottle designs.

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Range brand for their new Saltaire XS range of stronger beers.
Designed with a slightly younger audience in mind this range had to stand apart
whilst still sitting within the Saltaire Brewery family.

From helping us review our brand strategy for the brewery to the redesigned cleaner, more contemporary identity and simplified system for our extensive beer range. The Common Room have really supported our ambitions as a business.
Our beers now stand out on the bar as much as the retailers’ shelves – and reflects our approach of bringing traditionally brewed beers to a contemporary and discerning audience.

Wendy Carthew

Marketing Manager
Saltaire Brewery