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Our human icon is the basis for an entire supporting visual system, designed to bring consistency but not uniformity to all communications.
The human icon is at the heart of any piece of communication. We can use it as a window to bring our proposition to life by allowing the reader to see the humanity in any situation for themselves. Or cropped into to create holding shapes for any other type of content.
When appropriate we can also use our human icon to replace the ‘R’ in certain words or phrases.These are used to draw attention to certain types of situations we are involved in and can help explain the organisations work in a simple and impactful way.
The brand in action across the world.