Small but mighty

We worked with the passionate team at WeSeal on the consolidation 
and re-brand of two organisations ProSpool and Select Bag Sealers, 
with the aim of providing their worldwide customers a simple and distinct offering.

WeSeal are responsible for a small but indispensable product - 
a recyclable and re-sealable adhesive bread bag tape which is used
 by almost all the major UK bread manufacturers responsible 
for 95% of the UK’s bagged bread.

We created an immediately recognisable brand mark that 
reflected the core product and it’s environmental credentials, 
along with brand toolkit and guidelines including the commissioning 
of a bank of photography to showcase their operation.

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Introductory animation to bring the brand and product to life. Produced with This Is Tight

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The core logo reflects the new name and shows literally what the product does. A keyline version of the logo was created for single colour use and use over imagery. Photography by Isy & Leigh Anderson

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We extended the tape idea to include product benefit messages for use as a secondary brand element.

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We worked with Isy & Leigh Anderson to shoot a bank of photography to help tell the brands story and to show how this unique product is manufactured.

Working with The Common Room was new for me, they came recommended – which is always a good sign. We needed support for a company re-brand that had previously done very little marketing.

The re-brand was part of a completely new marketing strategy designed to give our successful company an international brand and offering.

I found working with them extremely valuable. They listened, questioned, they dug deeper and challenged. They worked their socks off for us – working in partnership with the web developers, social media agency, SEO bods, all whilst helping keep us on track with budget and timescales.

And of course the design output has been resoundingly praised by everyone as simple, clear, consistent, smart, delivering to the strategy and our proposition. They are incredibly thorough and throughout it all a pleasure to work with.

Carolyn Bostock

Head of Marketing & Sustainability