Tell us your #TechGoals

Our challenge was to create a fun and vibrant identity for the Leeds City Region #TechGoals campaign.

Its aims were to help improve digital teaching, enrich the digital curriculum and increase the number of digital employer interactions in schools. Our solution was to ask our diverse audience groups what their #TechGoals were, then bring these to life using the campaign hashtag as a portal to an exciting world where pupils can explore, have fun and develop their skills, where teachers can be exposed to new technologies and employers can develop the freshest talent.

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Bringing our campaign hashtag to life.

Illustrations by Ed Grace.
Animation by Hungry Sandwich Club.

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Series of posters displayed in schools to engage and inspire children to use technology to bring their brilliant ideas to life.

Copy by Joe Coleman.
Illustrations by Ed Grace.

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A poster aimed at the regions employers to encourage them to get involved with the #TechGoals campaign and help create the stars of the future.

Copy by Joe Coleman.
Illustrations by Ed Grace.

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Aimed at teachers, this poster was to promote an industry led competition where schools were challenged to create an app which could help their community.

Copy by Joe Coleman.
Illustration by Ed Grace.

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Using our campaign illustrations as promotional stickers.

Illustrations by Ed Grace.

Working with The Common Room has been a pleasure from the start. The team gave us the confidence to push our brand and introduced us to new audiences. The Common Room are creative, thorough, personable and, above all, patient! We look forward to working with them in the near future.

Rachel Allen

Head of Marketing
West Yorkshire Combined Authority / Leeds City Region Enterprise Partnership (LEP)